Startup BeLuvv hopes to make the world a safer place with the Guardian child tracker


Taiwanese based tech startup BeLuvv have taken on the admirable task of making the world a safer place one child at a time with the Guardian smart accessory and cloud app.

BeLuvv’s Guardian is a small wearable tag designed to be worn in a wrist band, buckle or bracelet by children allowing parents to keep an eye on their whereabouts. Similar devices have been launched in the past, but the Beluvv Guardian includes features others have lacked.

beluvv guardian

In addition to allowing parents to keep an eye on their children (when out with a nanny, friends or on a field trip for example) the tag can also be set up to trigger an alarm if your child wanders too far away from a designated safe area. The most exciting feature though is the ability to trigger an Emergency Search which alerts anyone using the Guardian app on their phone or tablet of a missing child, instantly creating a global “Crowd-guarding “ search network.

beluvv guardian

As a technology fan and parent I can certainly see the appeal of the Guardian and will certainly be investing in a pair for my children.

The Guardian wearable tag and accessories are available through the BeLuvv website where they are currently offering to donate 1 of 8 million tags for every 2 bought. A great idea and one I hope will catch on.

BeLuvv Guardian video

BeLuvv Guardian Press Release

beluvv guardian

What’s Guardian
“I have lost a child for about 30 minutes in a park. Thirty minutes doesn’t sound like a long time, but it drove me insane. I can not stop blaming myself. It’s an eternity in that situation.”
A once helpless father

Gizchina News of the week


The experience of searching for missing children is every parents nightmare. Have you ever anxiously searched your lost kid while shopping in a mall or playing at Disney Land? The motivation behind Guardian is bringing the safest children’s network to this world through a combination of wearable device and human network. When a child goes beyond a customized distance, parents get a warning notification in app which allows them take instant action to prevent the child from missing. Once the child wanders too far to loss communication with parents, they can launch an immediate search and effectively find their children via Guardian’s crowd-guarding network.

What makes Guardian different – Crowd-guarding network
“We are building a strong and seamless network to turn every place into a safe playground for children”
CEO Johnny Fong

Under Guardian system, every app installer is essentially a guardian angel. With the helps of Guardian App, parents, family, and every app user on the Guardian network combines a powerfully expansive and secure crowd-sourced platform to search and pinpoint lost children. This whole new concept involves all active or potential participants into an invisible network in order to build the strongest safety net for child.

Guardian’s social responsibility – 8,000,000 love to send
According to the International Centre for Missing and Exploited Children, every year approximately 8,000,000 children go missing, which means that every minute, an average of 15.2 children go missing.

In order to actually do something good to give feedbacks to the society, Johnny has decided to announce a new policy “ Sold 2, Send 1 love” in correspond to our goal “send out 8,000,000 love”. From now on, every two items sold, Beluvv will send one to the kid who is in need. The goal is to send out 8,000,000 so hopefully there will be no children missing ever. And this policy is going to be executed thoroughly, every process will be transparent; how many, when, and who were sent to will all be shown on the website.

About Beluvv:
Founded 2013, Guardian is the first launch of BeLuvv, the same team who creates ideaWallets app which ranked 1st in business category of App Store for weeks in a row back in 2010. After few attempts of serial products development and tuning, Beluvv was born, aiming to deliver love to everyone via their experience, creativity and capability.

Disclaimer: We may be compensated by some of the companies whose products we talk about, but our articles and reviews are always our honest opinions. For more details, you can check out our editorial guidelines and learn about how we use affiliate links.

Previous Updated MIUI V5 Now available to download for the JiaYu G3
Next Hands on photos of the TCL N3, show off active cover and wireless charger

10 Comments

  1. Freeje
    October 7, 2013

    It’s good so long as the child still has the tag. Once it’s gone then the child is gone. It would be better if the device can be disguised as something ordinary looking.

    • October 7, 2013

      You could always lace it in the under the insole of a shoe like a Nike+

  2. ChuckDaly
    October 7, 2013

    People who abduct children would try to remove a conspicuous device such as a baby blue watch. I think adhering it to a backpack or pinning it to a child’s shirt might works best. A few named Wherify created GPS tracking watches for children about 10 years ago. The cost of the device wasn’t nearly as expensive as the monthly tracking service fee. Hopefully the price of tracking the device has come down.

  3. Guest
    October 7, 2013

    It’s good so long as the child still has the tag. Once it’s gone then the child is gone. It would be better if the device can be disguised as something ordinary looking.

    • Guest
      October 7, 2013

      You could always lace it in the under the insole of a shoe like a Nike+

  4. Guest
    October 7, 2013

    People who abduct children would try to remove a conspicuous device such as a baby blue watch. I think adhering it to a backpack or pinning it to a child’s shirt might works best. A few named Wherify created GPS tracking watches for children about 10 years ago. The cost of the device wasn’t nearly as expensive as the monthly tracking service fee. Hopefully the price of tracking the device has come down.

  5. Carlos
    October 8, 2013

    What happened to parents looking over their children? I have a four year old, and I do not let her out of my sight.So far I never had.That is what a perent should do.

  6. Guest
    October 8, 2013

    What happened to parents looking over their children? I have a four year old, and I do not let her out of my sight.So far I never had.That is what a perent should do.

    • Guest
      October 10, 2013

      Better safe than sorry