Is the Micromax Canvas Knight a rebranded Wiko Highway, or is it the other way round?


Rebranded Chinese smartphones are not really a hard-kept secret if you ask me. While some operators choose to get ‘inspired’ by larger brands, others choose to simply source the very device and ‘rebrand’.

This concept of rebranding is basically prevalent worldwide, but more so in emerging markets, say for example India, Spain, etc. During the initial stages, these rebranded devices went largely unnoticed, but thanks to the advent of sites like ours people are starting to know more. Micromax is known to be a big player in this industry since quite some time now. In fact, their ex-flagship, the Micromax Canvas 4 was rumoured to come from the same facilities as the Blu Life One.

micromax canvast knight
Micromax Canvas Knight

Come 2014, and we have octa-core processors and 2GB RAM as the standard for any such manufacturer. Micromax, as expected, came up with the Canvas Knight with 8 core power just days back, and its now been learnt that the device has uncanny resemblance to another smartphones, namely the Wiko Highway.

Wiko is a French manufacturer with headquarters based in… China. This pretty much explains the mysterious similarities between the two devices. Both feature the same 5-inch 1080p display coated in Corning Gorilla Glass, 2GHz octa-core MediaTek processor, 2GB RAM, 32GB storage, 16 mega-pixel rear and 8 mega-pixel front cameras and a 2350mAh battery.

wiko
Wiko Highway

What are we, the everyday smartphone enthusiasts to make of this? Is the Canvas Knight a rebrand of the Highway, or is it the other way round? Is it the Chinese smartphone mafia? Whatever it is, both companies are doing a good job of bringing solid, affordable tech to their home countries, which leaves no reason to complain.

Previous Video: Oppo Find 7 launch invitations are cool!
Next Video: Yepen G1 $195 4G LTE phone hands on!

70 Comments

  1. Nik
    March 11, 2014

    Golmaal hai bhai sab golmaal hai!

    • March 11, 2014

      LOL!

      • Feroze Salahuddin Khan
        March 11, 2014

        same happens with every qmobile handset in Pakistan,,and we now have Kareena Kapoor in qmobile ads!

        • March 11, 2014

          I’m sure even then nobody minds 😉

  2. yash raj jain
    March 11, 2014

    but wiko highway is priced much more than micromax canvas knight

    • highwind
      March 11, 2014

      true, wiko highway (and wiko in general) is seriously overpriced

  3. So7t
    March 11, 2014

    I think they are both a rebrand from a chinese unknown producer!! :))
    Here in Portugal they are delivered with Wyko brand!

    • Arefin
      March 11, 2014

      Yes, I think you are right.

    • LamiaLove
      June 17, 2014

      K-Touch.

  4. Utkal R Pradhan
    March 11, 2014

    class ChinaParent {
    public:
    5-inch 101080p display coated in Corning Gorilla Glass;
    2GHz octa-core MediaTek processor;
    2GB RAM;
    32GB storage;
    16 mega-pixel rear;
    8 mega-pixel front cameras;
    2350mAh battery;
    };

    class Wiko: public ChinaParent {};
    class Micromax: public ChinaParent {};

  5. Me
    March 11, 2014

    So now Spain is an emerging market…

    • Bryan
      March 11, 2014

      exackty what I was thinking

      • Nahúm Pérez Mesa
        March 11, 2014

        Is a place with a lot of problem now, but isn’t an emerging market… :S

  6. Nik
    March 11, 2014

    Golmaal hai bhai sab golmaal hai!

    • Yash Garg
      March 11, 2014

      LOL!

    • Feroze Salahuddin Khan
      March 11, 2014

      same happens with every qmobile handset in Pakistan,,and we now have Kareena Kapoor in qmobile ads!

    • Yash Garg
      March 11, 2014

      I’m sure even then nobody minds 😉

  7. Dhiraj
    March 11, 2014

    wiko highway is the rebranded canvas knight… 🙂 Micromax Launched This phone in russia even before wiko highway was launched.

    • Adam Wang
      March 12, 2014

      nobody rebranded anybody. both branded from one OEM in shenzhen, China, friend.

      • Ankit
        March 21, 2014

        Do you know that which is that Shenzhen OEM???

        • sai bhagavan
          March 25, 2014

          dude its name is tinno shenzen….

          • Ankit
            March 25, 2014

            thanks for reply..i searched for tinno shenzen..but there is no mobile for name tinno shenzen.and also do you know about Indian Zen Ultraphone 701HD???which mobile is original behind this

    • deepak
      March 15, 2014

      completely agree with you

  8. Guest
    March 11, 2014

    This comment was deleted.

    • provokanter Tabellenführer
      March 11, 2014

      true, wiko highway (and wiko in general) is seriously overpriced

  9. So7t
    March 11, 2014

    I think they are both a rebrand from a chinese unknown producer!! :))
    Here in Portugal they are delivered with Wyko brand!

    • Arefin
      March 12, 2014

      Yes, I think you are right.

    • LamiaLove
      June 18, 2014

      K-Touch.

  10. Guest
    March 11, 2014

    class ChinaParent {
    public:
    5-inch 101080p display coated in Corning Gorilla Glass;
    2GHz octa-core MediaTek processor;
    2GB RAM;
    32GB storage;
    16 mega-pixel rear;
    8 mega-pixel front cameras;
    2350mAh battery;
    };

    class Wiko: public ChinaParent {};
    class Micromax: public ChinaParent {};

  11. Guest
    March 11, 2014

    So now Spain is an emerging market…

    • Guest
      March 11, 2014

      exackty what I was thinking

    • Nahúm Pérez Mesa
      March 11, 2014

      Is a place with a lot of problem now, but isn’t an emerging market… :S

  12. Guest
    March 11, 2014

    wiko highway is the rebranded canvas knight… 🙂 Micromax Launched This phone in russia even before wiko highway was launched.

    • Adam Wang
      March 12, 2014

      nobody rebranded anybody. both branded from one OEM in shenzhen, China, friend.

    • Guest
      March 15, 2014

      completely agree with you

    • Ankit
      March 21, 2014

      Do you know that which is that Shenzhen OEM???

    • Guest
      March 25, 2014

      dude its name is tinno shenzen….

    • Ankit
      March 26, 2014

      thanks for reply..i searched for tinno shenzen..but there is no mobile for name tinno shenzen.and also do you know about Indian Zen Ultraphone 701HD???which mobile is original behind this

  13. yogi
    March 11, 2014

    True very true.it is

    rebranded Wiko HighwayShameless Micromax .

    they even call themselves
    Nothing like anything.

    But from when was Spain an emerging market???

    • sai bhagavan
      March 12, 2014

      Fact is that Tinno mobile corp…which used to be the micromax’s original oem and continues to be bought Wiko company in 2011..in 2009 mmx announced that they are going to open up an R&D center in shenzen which i think is the same which Tinno claims as their R&D center…so as of now what my research told me is that mmx engineers work jointly with Tinno to design their products for both MMX and Tinno….note that most of the smart phones by MMX are unique and are not rebranded..(u can check and compare each product on both MMX and wiko site and only canvas 4,canvas turbo and turbo mini are the same as with MMX and also with BLU where the rest are different for different brands as Tinno used to be the OEM for BLU also and that now BLU has changed its OEM to GIONEE ) I think Tinno took the same design to their new phone from MMX…..so that concludes MMX is not rebranding knight as per my knowledge..(though u can find canvas hd listed as their own product on Tinno mobile site with a name HALO hd).

      • Adam Wang
        March 12, 2014

        Hello, brother. I work in Shenzhen so i will speak here. Tinno is a big company with lots of design people here. They do ODM like many companies here, including mine. What they do is that they make one model in sample, then show it to all top brands in different countries, so top local brands like BLU, MICROMAX, QMOBILE, SYMPHONY in their respective countries all buy that same model then branded with lots of ads in their country. Wiko brand itself belongs to Tinno company, just operated independently by French people.. Our company supply tablets to Qmobile in Pakistan, we also sell some of the the same model to Lava, Karbonn, and brands in Indonesia, Sri Lanka, etc. Things work this way as always. Period.

      • Adam Wang
        March 12, 2014

        if you check qmobile qtab x50 and BLU life view tab, they are the same model from Tinno. if you check BLE life pure model and Symphony(Bangladesh no 1 brand) flagship model on their website, you will likely find out that they are the same model from Tinno. What we do is that we make one model, and sell to all brands in different markets.

        • sai bhagavan
          March 12, 2014

          O thank you for your info and all my douts have been cleared now….thats why i tried to mention in the comments the condition that if i am correct…thanks once again and if u can pls help me on one thing…mmx told that they are working on a windows device…can u pls guve any info about it if u dont mind…

          • Adam Wang
            March 12, 2014

            This year 2014 for windows phone platform, here are a few companies

            that will join on the stage,Foxconn, Gionee, HTC, Huawei, JSR, Karbonn, Lenovo, LG, Longcheer, Nokia, Sumsung, ZTE, XOLO/LAVA. Mostly team China and team India. MMX is not there. LG later quit said its returning to Android, will no release windows phone now.
            If Microsoft opens the platform to many other oems,then you can see MMX launch windows models from tinno or other vendors.

            • sai bhagavan
              March 12, 2014

              ok thank you very much…but do u know the other OEM of MMX apart from Tinno coz i found a lot of phones which seems like not outsourced from Tinno..and if at all these brands make any international entry where these designs already exist how will they manage the design clash between them as i also came to know that OEMs licenses these designs to be sold in their own local market.

            • Adam Wang
              March 13, 2014

              1. For flagship models, MMX order from its long time ODM partner Tinno,Huaqin, Gionee(now discontinued OEM except for Qmobile in PK); for mid and low range smartphones and feature phones, MMX order from many other companies, and all those companies sell the same design to other countries. 2.Mobile phone companies like Tinno usually keep a low profile on their websites, they don’t even update their website, never put new products on the site. 3. design clash is not likely to be avoided if MMX launch to a major market unless, the choose models to launch.

            • Alessandro Sala
              March 23, 2014

              Hi,
              just to ask the planed roadmap about the software for these phones: the Kitkat update will be sourced by Tinno or Micromax?
              I’ll add a difference that anyway nobody noticed between the 2 models : the Wiko Highway has only 16 gb of memory while the Micromax Canvas Knight (A350) has 32 Gb of memory so, whatever similar, are not the same model (and for sure a different price too cause different taxation and cost of CE/EU compilance)
              BR
              Alex

      • Adam Wang
        March 12, 2014

        if you have more questions, i will be glad to help. my email id is adam.find@gmail.com

      • Adam Wang
        March 12, 2014

        If you have ever been to TINNO, you will not find MMX R&D people there. the R&D center is Tinno’s and Tinno works for many brands including mmx, thats it.

        • Rebranded?
          June 27, 2015

          I’m guessing MyPhone also sells rebranded phones from Tinno as well. (i.e. MyPhone Rio/Micromax A120/Wiko Rainbow/Blu Studio 5.0CHD/QMobile i9 – they’re all the same)

      • JeffAshe
        April 24, 2015

        Do you have an address for Micromax’s Shenzhen research center? Thanks!

  14. EDDY LEE
    March 11, 2014

    anybody bought this model?

  15. Guest
    March 12, 2014

    True very true.it is

    rebranded Wiko HighwayShameless Micromax .

    they even call themselves
    Nothing like anything.

    But from when was Spain an emerging market???

    • sai bhagavan
      March 12, 2014

      Fact is that Tinno mobile corp…which used to be the micromax’s original oem and continues to be bought Wiko company in 2011..in 2009 mmx announced that they are going to open up an R&D center in shenzen which i think is the same which Tinno claims as their R&D center…so as of now what my research told me is that mmx engineers work jointly with Tinno to design their products for both MMX and Tinno….note that most of the smart phones by MMX are unique and are not rebranded..(u can check and compare each product on both MMX and wiko site and only canvas 4,canvas turbo and turbo mini are the same as with MMX and also with BLU where the rest are different for different brands as Tinno used to be the OEM for BLU also and that now BLU has changed its OEM to GIONEE ) I think Tinno took the same design to their new phone from MMX…..so that concludes MMX is not rebranding knight as per my knowledge..(though u can find canvas hd listed as their own product on Tinno mobile site with a name HALO hd).

    • Adam Wang
      March 12, 2014

      Hello, brother. I work in Shenzhen so i will speak here. Tinno is a big company with lots of design people here. They do ODM like many companies here, including mine. What they do is that they make one model in sample, then show it to all top brands in different countries, so top local brands like BLU, MICROMAX, QMOBILE, SYMPHONY in their respective countries all buy that same model then branded with lots of ads in their country. Wiko brand itself belongs to Tinno company, just operated independently by French people.. Our company supply tablets to Qmobile in Pakistan, we also sell some of the the same model to Lava, Karbonn, and brands in Indonesia, Sri Lanka, etc. Things work this way as always. Period.

    • Adam Wang
      March 12, 2014

      if you check qmobile qtab x50 and BLU life view tab, they are the same model from Tinno. if you check BLE life pure model and Symphony(Bangladesh no 1 brand) flagship model on their website, you will likely find out that they are the same model from Tinno. What we do is that we make one model, and sell to all brands in different markets.

    • Adam Wang
      March 12, 2014

      if you have more questions, i will be glad to help. my email id is adam.find@gmail.com

    • Adam Wang
      March 12, 2014

      If you have ever been to TINNO, you will not find MMX R&D people there. the R&D center is Tinno’s and Tinno works for many brands including mmx, thats it.

    • Guest
      March 12, 2014

      O thank you for your info and all my douts have been cleared now….thats why i tried to mention in the comments the condition that if i am correct…thanks once again and if u can pls help me on one thing…mmx told that they are working on a windows device…can u pls guve any info about it if u dont mind…

    • Adam Wang
      March 12, 2014

      This year 2014 for windows phone platform, here are a few companies

      that will join on the stage,Foxconn, Gionee, HTC, Huawei, JSR, Karbonn, Lenovo, LG, Longcheer, Nokia, Sumsung, ZTE, XOLO/LAVA. Mostly team China and team India. MMX is not there. LG later quit said its returning to Android, will no release windows phone now.
      If Microsoft opens the platform to many other oems,then you can see MMX launch windows models from tinno or other vendors.

    • sai bhagavan
      March 12, 2014

      ok thank you very much…but do u know the other OEM of MMX apart from Tinno coz i found a lot of phones which seems like not outsourced from Tinno..and if at all these brands make any international entry where these designs already exist how will they manage the design clash between them as i also came to know that OEMs licenses these designs to be sold in their own local market.

    • Adam Wang
      March 13, 2014

      1. For flagship models, MMX order from its long time ODM partner Tinno,Huaqin, Gionee(now discontinued OEM except for Qmobile in PK); for mid and low range smartphones and feature phones, MMX order from many other companies, and all those companies sell the same design to other countries. 2.Mobile phone companies like Tinno usually keep a low profile on their websites, they don’t even update their website, never put new products on the site. 3. design clash is not likely to be avoided if MMX launch to a major market unless, the choose models to launch.

    • Alessandro Sala
      March 23, 2014

      Hi,
      just to ask the planed roadmap about the software for these phones: the Kitkat update will be sourced by Tinno or Micromax?
      I’ll add a difference that anyway nobody noticed between the 2 models : the Wiko Highway has only 16 gb of memory while the Micromax Canvas Knight (A350) has 32 Gb of memory so, whatever similar, are not the same model (and for sure a different price too cause different taxation and cost of CE/EU compilance)
      BR
      Alex

    • JeffAshe
      April 24, 2015

      Do you have an address for Micromax’s Shenzhen research center? Thanks!

    • Guest
      June 27, 2015

      I’m guessing MyPhone also sells rebranded phones from Tinno as well. (i.e. MyPhone Rio/Micromax A120/Wiko Rainbow/Blu Studio 5.0CHD/QMobile i9 – they’re all the same)

  16. EDDY LEE
    March 12, 2014

    anybody bought this model?

  17. Harish
    March 17, 2014

    actually micromax launched canvas knight in russia eons before wiko was able to launch in europe, so most probably Wiko rebranded canvas knight from micromax

  18. Harish
    March 17, 2014

    actually micromax launched canvas knight in russia eons before wiko was able to launch in europe, so most probably Wiko rebranded canvas knight from micromax

  19. Vikhyath Kamath
    April 13, 2014

    I think it depends on which is a bigger brand among the two. If Wiko is the smaller one and if they have rebranded micromax then they would have brought them to court. Also Micromax’s history shows how “original” they are. I was once proud of the success of micromax being an Indian but then their rebranded canvas 4 news shocked me. I seriously think its better to buy a real chinese phones like gionee,oppo than buying the rebranded ones.

  20. Vikhyath Kamath
    April 13, 2014

    I think it depends on which is a bigger brand among the two. If Wiko is the smaller one and if they have rebranded micromax then they would have brought them to court. Also Micromax’s history shows how “original” they are. I was once proud of the success of micromax being an Indian but then their rebranded canvas 4 news shocked me. I seriously think its better to buy a real chinese phones like gionee,oppo than buying the rebranded ones.