OnePlus done with mid-range (read: OnePlus X); Only flagships now!


OnePlus started in 2013, and released their first ever phone — the OnePlus One in 2014. Since then, the young brand has released 3 phones — newest being the OnePlus 3 — but with one exception.

The exception being the OnePlus X, which wasn’t really the spec-sheet king. It was essentially a ‘lifestyle’ phone with the guts (pretty much) of a OnePlus One. While there definitely turned out to be takers for the phone, OnePlus seem to be unsatisfied still.

Which is maybe why the brand revealed that it’ll now pull the plug on budget phones (the OnePlus X series) and release only full-blown flagships.

OnePlus CEO Pete Lau revealed that to Engadget, saying that the company had no plans of following up on the OnePlus X series.

What this means is that there’s a good 10-12 months before the next OnePlus phone, which might just turn out to be too long a wait.

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9 Comments

  1. Atomicrus
    June 15, 2016

    Never Settle Pete Lau))) #NonFlagshipBeenKilled

  2. balcobomber25
    June 15, 2016

    To me the X was always more of an experiment of what they could do with an iPhone style product. I am not really surprised they cancelled it after only one product.

  3. Faisal Shaharyar
    June 15, 2016

    they dont know that mid range market is in billions. most manufacturer earn 70% of their profit within this range rather than flagship… they could have given a tough time to RN3 and LE2 if they had gone for another revision on OPX.. needed just the right spec. it was a good looking phone a head turner.

  4. tiagonevesss
    June 15, 2016

    Just waiting for OnePlus 3 3gb ram 32gb storage and lower price

  5. Joel Adames
    June 15, 2016

    Excellent!!!
    That’s what all Chinese brands should be doing… they all try to copy IPHONE design while we all know there is no wonders in it. It sells based on good overall experience and performance sense.

  6. Joel Adames
    June 15, 2016

    Now DooGee should do the same with a lot. And keep the T3 design….

    I wonder what sales would a T3 with OP3 specs would look like….

    • balcobomber25
      June 15, 2016

      Not good. OnePlus is a global brand that is covered by nearly every publication and website, Doogee is a brand that is known on sites like this and that’s about it.

  7. Karly Johnston
    June 16, 2016

    It is a mistake to abandon the 4.7-5 inch catagory.

    • justyfier
      June 16, 2016

      one doesn’t rule out the other