Yesterday, Apple released three new iPhone 11 models. However, some analysts believe that the Cupertino-based company still did not learn from the failures of the past. The new iPhone’s pricing in the Chinese market is still high.
None of the new iPhone 11 models support 5G. Industry analysts say that because they don’t support the connectivity option, and as Chinese consumers have to pay more for the new iPhone, this may affect Apple’s performance in the Chinese market.
As the world’s second-largest economy, the Chinese market is crucial for Apple. But recently, Apple has suffered a lot in the Chinese market. According to Counterpoint Research, Apple’s market share in China fell to its lowest level in a year in the second quarter of this year. The analysis shows that iPhone shipments have also declined.
One of the problems is that the price of Apple’s previous-generation iPhone series is too high. This makes some Chinese consumers discouraged. But now, Apple hasn’t learned the lesson, and the pricing of the new iPhone 11 in the Chinese market is still too high.
An analysis shows that Chinese consumers have to pay additional fees 10.5% to 12.5% for the iPhone 11 compared to the US price. The additional fees of the iPhone 11 Pro and Pro Max are as high as 18.6% to 23%.
Of course, Chinese consumers pay 28% more for last year’s iPhone XR, which means that the premium paid for the iPhone 11 has been significantly reduced. But for the iPhone XS and iPhone XS Max, Chinese consumers paid a premium of about 26% last year. And this year’s iPhone 11 Pro and iPhone Pro Max premiums have not decreased.
Chinese retailers took the lead in lowering the iPhone price in January this year due to poor sales. A few months later, Apple officially announced a price cut in the Chinese market. For the pricing of the new iPhone 11 in the Chinese market, some analysts said that Apple did not learn from it.
Neil Shah, research director at Counterpoint Research, said: ‘Apple has maintained a premium of about 20% after 10 years of operation in the Chinese market. For a market with per capita spending lower than the US, this is quite high.’