Recently, Cook revealed in an interview with Deutsche Bank and other analysts that Apple is very satisfied with the current market performance of the new iPhone SE. It has been selling well all over the world. In fact, this proves one thing – there is still a market for small screen machines!
Cook said that the user’s response to the iPhone SE is very strong. ‘This is our most cost-effective iPhone. The main customer base of the iPhone SE comes from two aspects, one is lovers of small-screen smartphones who like uncompromising technology, and the other is to switch from Android.’
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As for the price-performance ratio of the iPhone SE, Cook said, ‘I think it (the new iPhone SE) is suitable for every market in the world. Especially, where the average income is low, it will be more prominent. We will wait and see. There will be many people switched to the iOS camp.’
What Does Tim Cook Think About The iPhone SE?
‘It (the new iPhone SE) is equipped with the engine of our top-notch phones at a very low price. I think it is faster than the fastest Android phone, which is simply too good.’ Cook said that the main reason is the A13 processor. In his view, in front of this outstanding advantage, the strength of other configurations is no longer important. In other words, according to Cook, if you need a phone with the strongest configuration, you should not consider the Samsung Galaxy S20 or the like. But you should buy the iPhone SE because this phone is faster than the fastest Android phone.
Earlier financial reports show that Apple’s second-quarter revenue from the iPhone was 28.962 billion US dollars. Compared with 30.51 billion US dollars of last year, it got a year-on-year decline of 6.7%. The revenue from the iPad was $4.368 billion, compared with $4.872 billion in the same period last year; a year-on-year decline of 10.3%.