Chinese smartphone giant Realme is riding the success train of its Realme GT 5G series in India, with a top executive saying that it is the company’s intention to become the number one online brand.
To make this happen, Realme is targeting sales of around 20 million to 30 million devices in 2021, according to the top executive. This comes after the launch of the Realme GT 5G and Realme GT Master Edition 5G in India.
Vice President of Realme and CEO Realme India, Europe, Madhav Sheth said that “We (Realme) believe the Realme GT 5G series will be appreciated by the users,” to IANS.
Realme Is Aiming to Disrupt the Market With its Competitive Offerings!
“Overall, this year the brand aims to make the best effort to deliver at least 20-30 million devices to cater to the market demand. This Diwali, six million is the minimum target that we are aiming to achieve,” he added.
In case you did not know, the GT Master Edition retails for Rs 25,999, Rs 27,999 and Rs 29,999 for the 6GB+128GB variant, 8GB+128GB variant and the 8GB+256GB variant.
In comparison, the Realme GT 5G is offered in two variants, retailing for Rs 37,999 for the 8GB+128GB variant and Rs 41,999 for the higher end 12GB+256GB variant.
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The CEO said that with the launch of the new phones, Realme aims to disrupt the premium segment with its competitive offerings.”With the Realme GT 5G series launch, we are able to further complete our smartphone portfolio which will benefit the whole brand for sure. This is a solid step to our aim to be India’s top 3 brands and number 1 online brand this year,” he said.
He also mentioned that the company is planning to increase focus on the clamshell model which is now very popular, according to researchers and interactions with fans.
“The two-in-one and others are interesting form factors, but unless there is a demand from our consumers for it we will stick with Clamshell models, he said.
Sheth Also Talked about the New Laptop
Sheth also talked about the laptops that the company recently launched, by the name of Realme Book (slim) which is offered in two different variants, an Intel Core i3 sporting 8GB+256GB variant retailing for Rs 44,999 and an 11th Gen Core i5 processor with 8GB of RAM and 512GB of RAM for Rs 56,999 under the introductory plan.
He said that “Laptops, tablets and many electronic brands have been playing more important roles in people’s lives in the post-pandemic era. We have received several requests from customers to launch the laptop,”
“However, not meant to offend any brand, we found that most products launched in the India market are either too costly or don’t sport up-to-date features. We think this should change,” he mentioned.