At the launch event of the Note 11 series, Redmi’s General Manager, Lu Weibing, revealed that the global sales of the Redmi Note series now exceed 240 million units. In May of this year, Xiaomi announced that the global sales of the Redmi Note series exceeded 200 million. Today, Xiaomi Data Center officially confirmed that the Redmi Note series sales now exceed 240 million units globally. Since the release of Redmi’s first-generation Note in 2014, the Redmi Note series has been doing well. In the past 8 years, the Redmi Note series has sold 240 million units. This series is now the most popular product line in Redmi’s history.
Furthermore, the company continues to decentralize the technology adopted by flagships to the Note series models. As such its new products adopt flagship features. For example, the Redmi Note 11 Pro+ supports 120W super-fast charging which delivers a full charge in just 15 minutes. It uses custom IC solutions and self-developed algorithms to ensure the safety, reliability, and efficiency of the charging path. The charging efficiency of the custom high-efficiency charge pump is 98.5%. This significantly reduces heat loss and improves charging efficiency. This is the fastest charging smartphone from Redmi.
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Lu Weibing said that starting from this year, the Note series has started an iterative strategy of two generations a year. One generation focuses on performance and the other focuses on balance in all aspects. The company is adopting this release pattern mainly to meet the needs of multiple users. This series will adhere to the price-performance ratio and will remain within the 2000 yuan ($313) price range.
Redmi Note 11 series continues to sell well
The latest smartphone in the Note series is also very popular. The recently released Redmi Note 11 series has three models including the Redmi Note 11, Redmi Note 11 Pro, and Redmi Note 11 Pro+. Within its first few weeks of sales, this series already sold over 1 million units.
The starting price of the Redmi Note 11, Redmi Note 11 Pro, and Redmi Note 11 Pro+ is 1199 yuan ($188), 1599 yuan ($251), and 1899 yuan ($298) respectively. It is quite interesting that even the top model costs less than $300.
At the first sales of the Note 11 series, it took only an hour for the sales to exceed 500,o00 units. Of course, it is expected that after the first hour, the demand will drop exponentially. During the 11.11 sales period, the company’s general manager, Lu Weibing, claims that the Note 11 series is selling very well and ranks among the best on almost all e-commerce platforms.