Google seems to be easing up things for partners after several fines and criticisms from nations and developers in recent days. Google has reportedly struck a new deal with Amazon. This deal will open doors for Partners to make Amazon Fire TVs.
Google Lincence Agreements Did Not Permit Partners To Produce Amazon Fire TVs
Some few years back, there was reports claiming that Google had a lincencing agreement with partners that prevents them from producing Amazon Fire TVs along with the Android TV OS or Android products.
This didn’t seem to be an attempt by the company to avoid competition. Because Google Partners could still produce Roku products. Roku products were however blocked because Amazon Fire TVs OS is based on the Android system.
Due to this, Partners like Hisense, TCL and Xiaomi were unable to produce Amazon Fire TVs. This is because they were already Google Partners who were shipping TVs and smartphones with the Android system.
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Google Strikes New Deal With Amazon
But there seems to be good news in the air for these partners. According to Protocol, Amazon and Google have decided to come to terms on the smart TV competition. The agreement now allows the likes of Hisense, TCL and the rest to produce smart TVs with the Amazon Fire TV platform on it.
To clarify that this agreement is already in place and confirmed, Hisense and Xiaomi released Amazon Fire smart TVs earlier this year. Recently, Amazon and TCL also confirmed that they will be launching Amazon Fire smart TVs in Europe soon.
Amazon has already come out to inform regulators that, at least seven partners have confirmed that they could produce Amazon Fire TVs due to the new requirements by Google. The company explained by saying:
In several cases, the OEM has indicated that it cannot work with Amazon despite a professed desire to do so in connection with smart TVs. In others, the OEM has tried and failed to obtain ‘permission’ from Google.
Google is yet to make any public comment on this new deal with Amazon. Or whether they made any changes that allows partners to produce Amazon Fire TVs.