Popular market research firm, Canalys recently released its report for the African mobile phone market for Q3 this year. The report reveals that Transsion Holdings which includes Tecno, Itel, and Infinix remains the leader in the African market. This brand has a long history in the African mobile phone market and this is why it is called the “King of Africa“. Transsion has 48% of the African mobile phone market share in the third quarter of this year. While Transsion Holdings is still basking in the euphoria of its performance in Africa, it has another reason to rejoice. One of its brands, Infinix has been confirmed to be performing excellently, this time, not in a region but globally. Infinix, a leading brand in smart technology, proudly announces its remarkable growth in Q3 2023.
Another popular and trusted market research firm, IDC, has just released its Worldwide Quarterly Mobile Phone Tracker. Its tracker report reveals that Infinix now has a spot among the top 10 global smartphone brands. The report reveals that Infinix is now among the world’s top 10 mobile phone brands by shipment. The company achieved the largest year-on-year increase in units among global smartphone brands, with an achievement of 4.2 million units. This translates to a growth of 74.8% when comparing Q3 to the same quarter of last year. This impressive growth underscores Infinix’s commitment to democratizing cutting-edge technology for a wider audience.
Benjamin Jiang, CEO of Infinix said
“We prioritize the needs of today’s youth by tailoring our smart devices to their preferences. Fusing state-of-the-art technology with a touch of style, we consistently deliver products that capture consumer hearts. Our latest offerings, including the GT 10 Pro and ZERO 30 series, have received widespread acclaim for their affordability and reliable gaming and vlogging capabilities. Furthermore, our innovative brand strategy and collaborative partnerships contribute to maintaining a youthful and appealing brand image. Our impressive growth in Q3 2023 underscores our dedication to innovation, cost-effectiveness, and customer satisfaction.” –
Prioritizing Gen Z
Infinix has a strategic plan which places Gen Zs (you may know them as young users) at the top of its plan. With an acute understanding of the desires of young consumers, Infinix has made its mark in over 70 global markets. The brand’s recognition also stems from groundbreaking technologies, exemplified by the pioneering Ultra HD (4K/60FPS) front camera in the ZERO 30 5G and the GT 10 Pro, celebrated for its cyberpunk style and top-tier gaming performance.
For those who do not know much about Gen Zs, here is a brief of what they are. Generation Z, or Gen Z, refers to the demographic cohort born between 1997 and 2012. This generation is characterized by its determination to bring about positive change and its forward-looking mindset. Gen Zs are also known for their high levels of maturity, diverse and open-minded nature, and strong technological proficiency. They are also recognized for their strong sense of civic engagement and entrepreneurial ambition. Gen Z’s characteristics and values are expected to have a significant impact on the future workforce and consumer landscape. Infinix knows about the needs and traits of Gen Zs and it is making good use of it
Gizchina News of the week
Infinix Partnerships and emerging market success
Infinix’s strategic partnerships and brand awareness initiatives have propelled it into the top 10 global smartphone brands. During the Venice International Film Festival, Infinix joined forces with the Italian Pavilion for the “New Image, New Lifestyle | Cinema in the New Media, Capture Your Own Story” session, pushing the boundaries of filmmaking. This emphasized the significance of storytelling through smartphone video and the art of video blogging. Highlighting its commitment to an outstanding gaming experience, Infinix designated the GT 10 Pro as the dedicated device for the prestigious PUBG Mobile Global Championship. Collaborations with Mobile Legends, FreeFire, Sound by JBL, and others have further expanded the brand’s presence, resonating with a diverse and extensive audience.
Infinix is excelling in emerging markets like Nigeria, Indonesia, and the Philippines and is also committed to global expansion. Acknowledging the significance of venturing into developed markets as a long-term goal, the company prioritizes establishing a robust e-commerce foundation. This approach also ensures a direct and cost-effective means of reaching consumers.
About Infinix
Infinix is a technology company that offers a range of products, including smartphones, laptops, and chargers. Infinix mobile phones are a popular brand of smartphones that offer a range of features at an affordable price. These phones are known for their sleek design, long battery life, and high-quality cameras. Infinix phones run on the Android operating system and come with a variety of pre-installed apps. They also offer expandable storage options and dual SIM capabilities. Infinix phones are available in a range of models, from entry-level to high-end, and are popular in many countries around the world.
One of the key advantages of Infinix mobile phones is their affordability. They offer a range of features that are typically found in more expensive smartphones, such as high-quality cameras and long battery life, at a fraction of the cost. This makes them an attractive option for budget-conscious consumers who want a reliable smartphone without breaking the bank.
The Infinix Note 12 VIP is a smartphone offered by the company, known for its impressive 120W charger and a range of features such as a flat, squared-off design and a focus on camera capabilities. In addition to smartphones, Infinix has also introduced fast charging solutions, including a 260W wired charger and a 110W wireless charger, which are among the fastest in the global market.
Final Words
Infinix has been confirmed to be doing very well in the global mobile phone market. Thanks to its budget-friendly yet feature-packed products. The company is now among the top 10 mobile phone brands in the world by shipment. Infinix’s products are designed to provide value for budget-conscious consumers, offering a combination of features, performance, and design at competitive prices. The company’s focus on providing quality products at affordable prices has contributed to its growing popularity, particularly in the budget segment. With a range of offerings spanning different tech categories, Infinix also aims to cater to the diverse needs of its customer base, which includes students, professionals, and tech enthusiasts.
Author Bio
Efe Udin is a seasoned tech writer with over seven years of experience. He covers a wide range of topics in the tech industry from industry politics to mobile phone performance. From mobile phones to tablets, Efe has also kept a keen eye on the latest advancements and trends. He provides insightful analysis and reviews to inform and educate readers. Efe is very passionate about tech and covers interesting stories as well as offers solutions where possible.
