Samsung’s slow but steady rise to the top of the smartphone industry has meant the downfall of its once counterpart arch-rival, LG. To be fair, LG has always been the underdog in its race with Samsung and the company is planning a comeback with a new series – LG Velvet – with the hope to possibly turn its fortunes around. Recently, the company’s smartphone portfolio (even its flagships) haven’t received the traction it hoped they could and the new LG Velvet project does look interesting.
As per the press release from the company, “LG Velvet,” is the first in a new lineup of phones that will focus on a new design philosophy. Sketches of these designs appeared earlier and we got to see a “raindrop” camera design and a “3D arc design” with curved glass on both the front and the back.
It also seems that prayers of many journalists and writers were answered as LG confirmed it would move away from alphanumerical designations in its product naming scheme and use more expressive names.
“The name “velvet” is intended to evoke images of lustrous smoothness and premium softness, two key characteristics of the new phone,” said LG in the press release. It also seems that previous reports about the company opting for a Snapdragon 765 SoC might end up being true.
LG hasn’t used a curved display design on its devices since a long time and this one obviously has one, so that’s a change which is seemingly the opposite of what Samsung is doing currently.
LG still hasn’t confirmed any spec, pricing, or release details about this new device, but reports claim a May 15th launch.