Apple says that you dont need a new iPhone every year

Apple
Wednesday, 23 September 2026 at 14:56
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Apple does not think most people need to buy a new iPhone every year. In a recent discussion about Apple's hardware and upgrade cycles, hardware chief John Ternus said yearly upgrades are an option for people who want the latest device and can afford to replace their phone that often.
For everyone else, Apple expects its iPhones to last much longer.

Most people can keep an iPhone for years

Ternus pointed out that users do not have to replace their iPhone after just a few years. Someone who wants to keep the same device for a long time can do so without giving up the basic experience Apple aims to provide.
For typical users, an iPhone should be able to work well for three or four years without needing a replacement. Apple has also continued to support older iPhone models with software updates, which makes keeping a phone for several years easier.
That means there is little reason for the average user to upgrade simply because a new iPhone has arrived. Unless the current phone is no longer meeting their needs, keeping it for another year can be a perfectly reasonable option.
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Yearly upgrades can still make sense

There is one group that can benefit more from upgrading every year: people who always want the newest hardware.
iPhones also tend to hold their value well on the second-hand market. If a phone is kept in good condition, selling or trading it after a year can reduce the cost of moving to a newer model. The exact amount depends on the model, storage capacity, condition, and resale market.
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This makes annual upgrades more practical for some users, but it does not mean they are necessary.
Ultimately, Apple says its hardware is designed to last. Users who want the newest iPhone every year can do that, while those who would rather keep the same phone for several years can continue using it without needing to upgrade just for the sake of it.
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